Instagram ran a preliminary test with Reels ads and has now stated they are beginning them worldwide.
We need you to be prepped on a lot of data to grow into with this, so we include everything to understand right now about the new ad placement. And now, we are speaking about the long-awaited ads for Instagram Reels.
But if you are unknown with Reels or don’t know how to utilize them yet, here is a comprehensive guide on Instagram Reels that you can learn next. Let’s go forward and hop right into Reels ads.
What are Instagram Reels ads?
Instagram Reels ads are a new position for ads on the platform. In a nutshell, utilizing Instagram Reels ads is yet another way for businesses to promote on this platform.
This promotion form started globally in mid-June 2021 after being tested in a few picked countries, including Brazil and Australia.
According to Instagram, “Reels is the most suitable place on Instagram to influence people who don’t grasp you and a thriving global stage where anyone can discover brands and creators. These ads will assist businesses to give greater audiences, enabling people to discover inspiring new content from brands and creators.”
How to fix up an Instagram Reels ad
Now that you understand this new ad format, the next step is to set up an Instagram Reels ad. If you previously work in Instagram Ads Manager, the method is a breeze.
Step 1: Create the ad
Begin by setting the creative together. This involves recording your video and making assured it’s the best size. During this step, you should also rewrite your copy and titles and pick on hashtags.
Get creative! Original Reels are regularly paired with music or viral music clips. They are seldom (or most of the time) funny or quirky. If it is best for your brand, get a favorite audio clip that goes with the ad to match in with the other non-sponsored Reels users are seeing.
Step 2: Navigate to Ads Manager
Make assured your company has an Instagram business account. That ensures you will have access to Ads Manager.
Step 3: Choose your advertising goal.
What is your business’s purpose in placing an ad on Instagram Reels? There are many choices available, but make sure to pick a goal that is special to Reels:
Six advertising purpose objectives are ready for the Reels ad placement:
- Brand awareness
- App installs
- Video views
Step 4: Saturate out all the ad campaign features
That covers important advertising items like your funds, the calendar, and the target audience.
Step 5: Place the ad
Pick Manual Placements. Then, drive to the dropdown next to Stories. Collect Instagram Reels for your ad to look like an Instagram Reels ad.
Step 6: Customize your call to action
You choose how to help viewers to act. For example, you could modify the CTA on the key with:
- Shop Now
- Read More
- Sign Up
- Click Here
And that’s it! Your Instagram Reelsad is ready. After it is has been examined and passed, the ad will arrive publicly.
Top tips to keep in memory to build effective, appealing ads
- Time the Reel
- Know what your audience finds engaging
- Add audio and text
- Get your dimensions right.
- Get into the Reel spirit.
How Can Reels Ads Benefit Your Business?
The last thing we need to talk about is why or how Reels ads could serve you as a business.
Like we said in the beginning, the combination of it proper now is seamless.
It doesn’t obstruct the users’ experience, as it provides the largest in with other Reels as you are scrolling.
And if you see any of our posts on Instagram marketing or Reels in the past, you know that Reels have been a huge driver of reach for us and many other businesses.
That all with reel ads; if you want to grow your business, start Instagram marketing today, and we DigiDir will help you with social media marketing services to grow you rapidly in the market. Contact digidir and start your Instagram Marketing now with them.