Job Description

Roles & Responsibilities:

As a Digital Marketing Manager (Google Ads Specialist), you will be responsible for:

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads)
• Conduct keyword research and optimize the campaigns.
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving the performance.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Brainstorm new and creative growth strategies.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.

Skills Required:

• Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition.
• The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
• Should have a good understanding of Google Analytics, Google Tag Manager.
• Must be a graduate.
• Should possess excellent communication skills.
• Strong analytical and problem-solving abilities.
• Should be aware of all the latest digital marketing tactics and strategies.
• Should be willing to work in a dynamic startup environment.
• The ability to think creatively and work independently in a fast working environment.

• Participating in the design and creation of scalable software
• Writing clean, functional code on the front- and back-end
• Testing and fixing bugs or other coding issues

• • We are looking for a Full Stack Developer to produce scalable software solutions. You’ll be part of a cross-functional team that’s responsible for the full software development life cycle, from conception to deployment.
  • As a Full Stack Developer, you should be comfortable around both front-end and back-end coding languages, development frameworks and third-party libraries. You should also be a team player with a knack for visual design and utility.
  • If you’re also familiar with Agile methodologies, we’d like to meet you.

• • • Work with development teams and product managers to ideate software solutions
    • Design client-side and server-side architecture
    • Build the front-end of applications through appealing visual design
    • Develop and manage well-functioning databases and applications
    • Write effective APIs
    • Test software to ensure responsiveness and efficiency
    • Troubleshoot, debug and upgrade software
    • Create security and data protection settings
    • Build features and applications with a mobile responsive design
    • Write technical documentation
    • Work with data scientists and analysts to improve software

• • • Proven experience as a Full Stack Developer or similar role
    • Experience developing desktop and mobile applications
    • Familiarity with common stacks
    • Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)
    • Knowledge of multiple back-end languages (e.g. C#, Java, Python) and JavaScript frameworks (e.g. Angular, React, Node.js)
    • Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design
    • Excellent communication and teamwork skills
    • Great attention to detail
    • Organizational skills
    • An analytical mind
    • Degree in Computer Science, Statistics or relevant field

• • Digital Marketing Job Purpose
  • Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

• • • Develop and implement SEO and PPC strategies
    • Create and manage link building strategies, content marketing strategies, and social media presences
    • Innovate and present new marketing platforms and strategies
    • Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyze content success
    • Forecast marketing campaign growth and ROI for marketing campaigns
    • Manage email and social media marketing campaigns
    • Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
    • Use Google Analytics, Google AdWords, and other relevant sites
    • Drive traffic to company pages
    • Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
    • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

• • • Bachelor’s Degree in Advertising or Marketing, 1-4 Years Experience in Marketing, Strong Written and Verbal Communication Skills, Editing, Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, Strong Attention to Detail, SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office
    • Any further details related to the job your interview please call this number (+91-9999340468) and applied with this on hr@digidir.com