Digital Marketing Metrics: 2020 will be the year where the digital marketers will use the data to make smart decisions which will impact the growth. To reach the best conclusions it is very important for you to understand the marketing metrics which will be part of your digital marketing efforts. There is a lot of data available with the marketers but the most important thing is where you should focus your efforts and time.
Important Digital Marketing Metrics for Measuring Success in 2020
There are some of the important digital marketing metrics which you can track in 2020 by which you will see the real return.
- Top Trafficked Blogs and Pages
It is very imperative for you to have a handle on the pages of your website, either they are landing pages or services pages, must be garnering the most sessions and views per month. It is with these numbers which will allow you to prioritize the optimization initiatives because the changes which are made on the trafficked pages will have a great impact. These numbers can be used as a signal by you from the target audience which will let you know what type of content is preferred by them.
- Conversion Rates
The performance can be improved on some specific channel when you will know your conversation rates by the traffic source. For example, if you spend a lot of time in handling your social media but then also your conversion rate is very low, then you will also have the insight which will let you know whether you should focus on the number or spend less time on your social media accounts.
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- Returning Vs. New Visitors
You need to understand the number of unique visitors coming to you every month as this will give you the insight into your content. It is sure if your content is good then definitely a lot of users will come back. Alone, this digital marketing metrics may not be that useful but when you will break it more then you will get to know this information provides very good and valuable insights.
- Website Conversion Rate
If you really want to increase the users then the best is that you can work on the traffic drives like SEO or blogging. When you start getting a lot of visitors then you can check for from where the visitors are coming and what are they looking for.
- Time on Site
One of the digital marketing metrics is the time on site which will indicate how engaged your user is with your site. The time can be measured which is spend by your users on your website. Mostly it is seen that the average time on site is 2-3 minutes. It is just like a barometer which will let you know how your site is performing. The users who will spend a lot of time on your website, this means that they are finding very useful content on your website. These users are the engaged leads and will definitely become your customers too.
- Pages Per Session
It means the number of different pages is viewed by the users when they visit your website. This digital marketing metric is combined with the time-on-site provides a clear window to you how much users are engaged with the brand. The PPC campaign is really helpful for you to know better about your insights and increase traffic on your website.
- The Open Rate of Email
The open rate of the email should be 20% for your digital email marketing. If your organization has a low email open rate, then this is really good for your business as you will need to work on a few areas which need tweaking. The most important thing is the subjects who must be descriptive as this is the most important factor which makes the reader decide whether to open it or not. It is very important for business organizations to pay heed on digital marketing metrics.
- Click-Through Rate
The important metric is the email clickthrough rate as this is the percentage of people who have opened the email which clicked through your site. This rate provided you the idea that how much appealing was your offer to the audience. If the descriptive subject is used, then your reader must know what they should expect when they will open the email.
- Lead to Customer Ratio
This ratio means the percentage of people who have become your customers now. SEM services can be really beneficial in this. This is the best indicator which lets you know the improvement and also the success of the digital marketing program.
- Average Sales Cycle
It is really important for you to know the average sales cycle and this metric can be used to inform your team of marketing and find the opportunities accordingly.
Thus, these digital marketing metrics help you to know about your performance online.