Social Media Marketing: LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies striving for the attention of more than half a billion users. As such, your LinkedIn business Page serves a vast opportunity to build your brand as an industry thought leader and bring the top talent.
Here are some tips you can use today to optimize your business page and promote your platform’s Social Media Marketing, authority, and recruitment possibilities.
Update Your Profile Image and Banner: Social Media Marketing
Your profile image is the greatest thing people hunting for your company on LinkedIn will mark, making a good impact. Company Pages with profile images get six times more guests than those without.
Choosing a profile image is straightforward: take your company logo (the same one you’re using on your other social media channels) and resize it to fit LinkedIn’sLinkedIn’s requirements.
Write a Compelling “About Us” Section and Include Relevant Keywords
Carefully picked images will catch a prospect, but it practices words to reel them in.
A well-optimized “About us” segment on your company page is a tightly worded statement (2,000 characters or less) explaining to visitors everything they require to understand about your company. Use simple, friendly language notified by keyword research to outline your business goals in words anyone will know.
Like your other social profiles, the “About us” on your Linkedin business page should answer six basic questions (which we’ve adjusted slightly for the LinkedIn platform):
- Who are you?
- Where are you based?
- What do you offer?
- What are your values?
- What is your brand voice?
- How can people contact you to learn more?
Fill Out Other Vital Fields
According to insights presented to digidir from LinkedIn, completed Company Pages usually receive twice as many guests as those with unfinished pages. To optimize your LinkedIn company profile, assure that your page covers the following information:
- URL. Make assured people can get your business” website by having the URL on your company page.
- Address. Make sure this is up-to-date.
- HQ Country. Is your brand global? Show on your page where your headquarters is established.
- Industry. Another critical piece of information that people will want to know at first glance.
- Company size. Let people understand how many employees your company has.
Having a finished profile will make your profile more discoverable to people seeking LinkedIn for brands like yours.
Create Showcase Pages
If the Company Page is a birds-eye picture of your company and its core values, then Showcase Pages zoom in on your day-to-day movements.
These highly customizable pages are tailored news feeds on certain aspects of your business. Depending on their concerns, visitors might come here for content about your company’s brands and product ranges, ongoing charity efforts and sponsorships, or regularly occurring events like meetups, conferences, and expos.
Keep Tabs on The Competition.
LinkedIn publishes an annual list of the ten best Company Pages. Visit all those profiles and consider how they have optimized their pages through competition.
Build a Career Page
Glassdoor states that 69 percent of job seekers are more likely to contact a company actively promoting its culture online. LinkedIn Career Pages are an excellent way to support your recruitment purposes by showing your company experience in its best light.
Found under the “Life” tab, Career Pages feature customizable modules where you can showcase high-quality images, videos, and blogs about the day-to-day at your company. Try to enter a URL in every post: LinkedIn reports that posts with links get 45 percent more engagement.
Collect and Give Endorsements
More than a million peer-to-peer assistance has been done on LinkedIn, the platform’s most compelling (and sometimes controversial) form of Social Media Marketing. Gather references whenever feasible, and don’t be shy to ask for them—it’s about always mutually beneficial.
These are some tips that can help your Linkedin business page to get organize for Social Media Marketing. If you don’t know how to manage your Linkedin business page for Social Media Marketing, contact DIGIDIR now. We will adequately help you out with LinkedIn marketing and Content Marketing to grow your business in the market.