What Are The Different Types Of Online Ads?

Types of Ads

Do you know those ads that seem to follow you around the internet no matter what you do? And the ones that show up on all of your favorite websites, no matter how many times you try to block them? Those are nothing but retargeting or remarketing ads, and they’re one of the most effective types of online advertising.

But what are they, exactly? How do they work? And why are they so effective? In this article, we’ll answer all of your possible questions about online ads as well as retargeting/ remarketing ads and give you a comprehensive guide to all of the different types of online advertising.

Here are some of the Types of Online Ads

1: Display Ads

Display ads are the most common type of online ad. They show up as either banners or pop-ups, and they’re generally used to drive traffic to a particular website or product.

Display ads can be targeted based on a viewer’s interests, which makes them a very effective way to reach potential customers. They can also be customized to match the look and feel of a website, which helps them blend in with the surrounding content.

The display is a type of internet advertising that is generally bought and sold through ad networks, which means that publishers (websites that host ads) and advertisers (companies that create and buy ads) don’t need to work together directly. This makes it easier for both sides to find the right match and helps keep costs down.

2: Search Ads

Search engine advertising is a type of online advertising format, which is the process of using search engines to drive traffic to your website. Advertisers can place ads on Google, Yahoo, and Bing, which are the three largest search engines in the world.

When a person types in a keyword or phrase related to your product or service, your ad may appear next to the search results. These are the “sponsored links”.

Search advertising is a great way to reach people who are actively looking for your product or service. In fact, 97% of people who click on a sponsored link from a search engine are ready to buy.

Search ads are visible at top of the SERP and bottom. You may find it on the second, third, and fourth pages of Google SERP.

3: Social Media Ads

Social media ads are types of internet advertising that are becoming commonplace in our digital lives, appearing increasingly across all the major platforms—Instagram, Twitter, LinkedIn, and Facebook. These ads are highly targeted to appear to specific users based on their interests and data collected by the social media platform.

There are different objectives you can select while creating social media ads. Some of them are Lead generation,  conversions, engagement, likes, video views, etc.

The main advantage of social media ads is that they’re affordable and easy to set up. They can be targeted directly at potential customers you have identified as part of a larger campaign or used as a way to reach a broad audience very quickly.

Social media has also become increasingly advanced when it comes to Retargeting Ads, meaning you can use them to specifically seek out people who have already interacted with your brand before. This is an effective way of improving your click-through rate and getting more people through your sales funnel.

Finally, social media ads provide analytics that can be used to measure the success of campaigns and get an in-depth view of how customers interact with an ad. This can help you refine your messaging and approach as you gain more insights into what works best for engaging customers online.

4: Video Ads

Have you ever seen a video ad online? If you have, then you’ve seen the power of video ads. These are one of the most common types of online ads out there, and they can be used to great effect—especially if the message is entertaining or the visuals are compelling.

Video ads can be hosted on most major platforms, including YouTube, Facebook, Instagram, and others. They can also come in many different shapes and sizes—from short looped GIFs to longer-form videos that run several minutes.

No matter which platform they’re hosted on or how they look, the idea behind a video ad is usually to deliver a message quickly and powerfully. Creatives need to keep this in mind when creating a video ad campaign; if your message isn’t concise and memorable enough, viewers may lose interest and not watch till the end.

5: Native Advertising

You may have come across advertisements while scrolling through your favorite websites or apps. These are called “native ads”, and they are designed to appear as part of the page or application content, hence the name.

The great thing about native ads is that they blend into the page, so users don’t feel like they’ve been bombarded with intrusive ads. Instead, it feels like a natural part of the content you’re reading—which means it has higher click-through rates and better engagement.

Native advertising also creates an opportunity for brands to build relationships with their audiences by providing them with useful information or resources that are related to the brand message—for example by providing helpful product reviews or lifestyle tips. This helps create trust between the brand and customers because it shows that they care about their needs and interests.


In short, Display, Video, Social, and Search Ads are all different types of online Ads that you can see online. Display Ads are typically static images, Video Ads are videos, Social Ads are on social media platforms, and Search Ads show up in search results.