IGTV vs REELS: Our perspectives and perceptions of the world have shifted as a result of digital marketing. Everything has changed as it has evolved over time, and all that has now become a part of our way of life. The usage of social media platforms has allowed us to not only communicate with people from all over the world but also to expand our audience. With the help of IGTV and Reels, social media platforms have gotten more video-oriented; making Instagram a solid corner as a part of video marketing. In the world of Instagram, the subject now focuses on the argument between IGTV vs. Reels. If you’re wondering which is better, you’ve come to the right place. Continue reading to know more.
What is Instagram TV (IGTV)?
Simply put, IGTV is Instagram’s version of YouTube, where users may upload videos of their choice. IGTV may be accessed simply through the Instagram app using an existing Instagram account. In comparison to how YouTube seems, its vertical orientation makes all the difference. IGTV is more convenient to use because uploading a video takes only a few minutes, depending on internet speed. IGTV has offered a new direction to firms’
social media marketing strategies for promoting their products and services to viewers. In addition, users can repurpose IGTV material and distribute it in Instagram stories as well as other channels.
What is Reels?
TikTok was a popular platform among the general public. Although it has been prohibited in many countries including India, it continues to operate in several other nations. Instagram Reels have now been presented to the people of India and Instagram users all over the world. It’s a short-form video stream where you can only publish videos that are less than 15 seconds long. Just similar and rapidly growing like TikTok! Reels are a great way to share content that will make others laugh, demonstrate a talent, or one can use
Reels Marketing to advertise a business. It has given marketers a tremendous opportunity because it allows people to showcase products, provide the “behind-the-scenes culture” of a company, or illustrate how customers benefit from the brand. It’s a great method to get there.
Also Check: Tips How to Use Instagram Reels to Grow Your Business When to Use IGTV or Reels?
You’re probably wondering if you should utilize IGTV or Reels at this point. This is entirely dependent on the goal you’re aiming for and the content you’re trying to convey to your audience. Aside from that, here are some things to consider while deciding whether to use IGTV or Reels. So the battle remains as follows- IGTV vs Reels.
IGTV
- When developing a series of question-and-answer interviews, long list explanations, etc.
- Re-sharing with the audience the life you’ve been living on Instagram.
- Detailed presentation of your products and services.
- To reach the audience when narrating a narrative.
- Detailed reviews of any item.
Reels
- While putting together time-lapse videos.
- Several short behind-the-scenes videos.
- Presenting the goods to the audience in a concise and straightforward manner.
- Sharing quick and easy tips and tricks.
- A short and sweet excursion.
- Sharing amusing or heartfelt content
By using the correct methods and tricks,
Instagram marketing has made it easy for people to reach their target audiences. Instagram TV and Reels, for example, may both be readily posted on the feed and Instagram stories.
Which One Gets Better Engagement- IGTV or Reels?
When it’s IGTV vs Reels, one must consider which generates the most interaction. Because Instagram’s algorithm changes on a daily basis, which could be difficult to forecast. It all depends on the goal you’re trying to achieve or the opportunities you’re hoping to create by sharing video material. The only thing that one should maintain is consistency and quality control. Both IGTV and Reels provide significant value to the audience; use them both but, according to the requirements.
Depending on the situations and your strategy, choose one of them at a time, concentrating on the characteristics. Check which one makes the most sense for the content you’ll be sharing with your audience. Garnering the audience may take some time since one must be patient and wise enough to offer something unique to the audience. 
