Google Analytics Metrics – If we talk about website, it is said that the website is divided into equal parts, where the content quality and understanding of the target audience is essential, as even if your content quality is unique, if one is not knowing about your target audience, then it is hard to succeed in your business, hence Google analytics aids the small business owners with the smart SEO tools which makes the work easier as this technique will equip the owner to know about tons of data and also tell the information in regard to how many users are visiting your website, majorly from which section traffic is coming more, where the maximum pool of leads is in your website, the average duration of users per page, exit pages, status of conversion rates, action of users on landing page, these are the components which are dealt in Google analytics metrics.
Google Analytics is a tool that is used in digital marketing in order to know how effective the digital campaign is going in order to check the performance of SEO services and also assist in checking how effective the response of users on your website is. Hence, this digital marketing strategy is a smart tool to get true results strategically on real time basis.
In Google analytics, metrics can be defined as a number of users who are visiting your website, hence helps to review and report over time. Google Analytics tool uses some specific characteristics or attributes to produce a certain specific set of metrics.
Following are the 4 most important google analytics metrics that one should know and tends to understand the same-
1. Users – It refers to unique visitors who visit the website, and in Google analytics whenever the new user will be logged in with different email id and they register, they will every time get register as a new user, it is important to check how many users are more interested in number of unique visitors rather than how much average per time is given by the user logged in.
2. Bounce Rate – This bounce rate refers to how many users who are logged in once or triggered a single time, hence it is calculated by dividing the number of single session per day with the total number of sessions. Hence, under Google Analytics it is necessary to track the length of the sessions per day. Whenever the bounce rate is lower it will tend to lower the average session duration. If one is facing a high bounce rate, it is an indication that users are leaving quickly from your website, because of bad quality content or one of the reasons might be one is not funnelling the right audience to your website.
3. Traffic Source – Now, we are into a new era in digital marketing, where one is using Google Analytics Metrics tool to know how many visitors are viewing your website or from where the traffic is coming, it tells the exact source on your website, which helps the business owners to analyse how the branding and marketing campaigns are working, as the marketing campaigns will perform as per your website traffic, so that an easy analysis one can make on which channels one should invest more in order to gather the relevant traffic to your website.
4. Average Time Spent – Another important aspect under Google Analytics metrics is the average time spent by the prospective users on your website, as nowadays by time and age, to build customer relationships with face-to-face connect is losing its pace, due to the extensive approach of online shopping. Hence the demand for digital marketing, SEO and social media marketing services has been increased and acts as an urge for many business owners to make their business productive and efficient.
Hence, this metric will help to show how much average time spent by the user on your website, which is a good indication to the business owner how the SEO services are responding, and even how well your website is performing in terms of quality and unique content. Moreover, if the average spent time is less by the users, then one should review their content marketing strategy, by making it user friendly which gage the interest of your prospective customer’s interest which tends to provide fruitful results to SEO services.
Google Analytics metric will tell you the exact status of users flow on your website, and even one can gauge how they have behaved for the same, and from which links they have accessed it, in order to make decisions further, this is the most important information that owners will get to know how their different marketing campaigns are performing.
Therefore, next comes the conversion goals in Google Analytics, which helps you to set specific goals for your website. As somebody is making a purchase on your website or filling the form on your website, will open certain pages or content sources that will help the business owners, to make the powerful and strategic marketing decisions, on the basis of google analytics metric.