Are you just a newcomer to the world of SEO? Or, you have been into the business for a couple of years?
Whatever it be there’s always a chance for improvement SEO Techniques!
Some of the other sections of your site always have the scope for development.
But: Do you know what the truth is?
You will definitely find a lot of small business websites using SEO. But, you will rarely get any site using the tips and tricks of SEO in the correct and complete method.
Look many will advise you that search engine optimization can help you in numerous ways to develop your site; it is super easy, blah, blah, and blah!
But, you have to admit that search engine optimization is not magic that it will work at the click of your finger. Of course, it is beneficial, only if you know the right method to work upon it!
Again, search engine optimization includes both local and small businesses. So, missing out petty details, little nooks, and corners are very common. But above all else, you have to take care of the basic steps. Upon them will build the whole structure of your website with the help of SEO.
Keeping in mind the scenario of SEO…
The words of the Pareto Principle stand true.
It says: It has been noticed after studying several events that almost 80% of the effects issue out from a major share of the causes.
And, this statement stands 100% true, especially in the case of small businesses that imply SEO. So there is a primary factor that needs to be highlighted.
In order to get 80 % of your desired results, you need to carry out a work policy of 20%. This 20% should be made effortlessly, flawlessly, and minutely.
Now let’s take a look at that 20% of the preliminary work that you need to invest upon wholeheartedly.
Let’s discuss Technical SEO is the Most Important SEO Aspect Impacting Ranking 2018.
Many of you frighten the term.
Whenever you hear of technical SEO, you start imagining it to be something very big or something unattainable.
Well, for the technical part, first, you have to take decisions smartly. Rest will be taken care of by two major developments:
- Web hosting functions
- The software on your website.
If you have to prove to the world that you have a good technical platform for your SEO, you have no other option but to choose WordPress. None can offer you a more environment-friendly arena than WordPress.
This will allow you to optimize the whole structure of your site.
Recently, there were some tests conducted regarding the study of comparison between WordPress with an optimized site.
It was revealed that the optimized environment out in a lot of effort to push up the requirement in WordPress.
So, you can say, one is dependent upon the other.
Also, the file size too was brought down by two thirds and time taken to load was reduced from three to one second.
All these hint toward one definite point:
‘TAKE SMART DECISIONS RATHER THAN WORKING TOO HARD OR WORKING MANUALLY’.
This is nothing but the division of work into the 80 – 20 ratio as has been mentioned earlier.
So your primary task here will be to make such choices on your website so that you can create a manageable environment.
Once you do this, all complications will run away from you!
Next comes the Keyword Research for SEO: The Definitive Guide
In order to make your site popular and make people speak about it, the first thing that you need to do is to know and understand what your customers are demanding.
This understanding of the target audience helps you in two ways:
- Develops your rank in the Google search result
- Convince users to tap on your site and get connected to it
You must be interested to know how the keywords can be used. For that, follow the list given below:
- Seed list
Initiate the process by preparing a list of all the necessary elements that comprise your business.
Generally, in the case of small businesses, these elements are the products or services that your business consists of. Also, if you are choosing multiple locations, that should be shortlisted too.
For better understanding, you can arrange everything on a spreadsheet.
- Keyword research tool
There is no dearth of keyword research tools. You will find ample of them!
They help you in two ways:
- Acknowledge the volume of search that has already been done
- Understand the value for keywords
However, you can initiate your work with the following tool as has been given below:
- Google ads keyword tool
The volume of keywords here is denoted by the location. The cost per click for ads to are can be operated. Performing keywords are sure to have a very high CPC and competition.
- Keyword everywhere
This is Chrome’s browser extension that indicates keyword volume according to countries and suggests various keywords.
The keyword suggestion here is made at the bottom of each Google page. Besides, you can get an idea of the activities of your competitors as well.
Further, tools like Moz, Ahrefs, and SEMrush are equally powerful. But, these are not free.
So, If you are a small-time businessman, it is better that you opt for the free tools. And even if you do not get any, utilize their free trial period.
As a website runner, your goal should be to look out for those keywords that are logical. The keywords that you choose should be related to your page or service that you are offering.
The next step that should be followed next is the Site Structure
Structuring your content in a synchronized manner is another format through which you can help users and viewers understand your site.
Take an example, If you run a site on your corporate office, the background of the homepage should be such that it is apt with your services. You can choose a cluster of cabinets or a pack of files or anything similar to this.
Therefore, If you need a diagrammatic representation of how your site should look like, check it out here:
First, there should be a home page. Next, the locations should appear followed by the sub-divisions of locations.
By ‘locations’ it is meant that the target audience that you are aiming at according to demography.
Now, come straight to the services or products.
In a similar manner, just like the locations, the products or services too should be sub-divided.
This is the exact structure that a search engine can recognize! Looking at this, the website will be designed as per individual pages.
Next, the URL that each page has must contain the keyword in their directory. This will describe what the page deals with.
This is how another optimization box can be clicked. Again, your click rates will be heightened too. Now, Google can lead users to the most specific page that they are looking for. Similarly, you have your share of the target audience clicking on your site. In fact, at times you get the audience more than you expect!
This procedure is followed by the next stage known as on-page optimization.
Now, It is time to link up all the work that has so far been done individually.
In this step, all your efforts get assembled into one to work unitedly.
Now, our list of keywords can be applied to your page according to the structure of the site. Hence, you can estimate the importance of this step.
I’m sure you will now want to look into the page and admire the beauty of your creation. But, this is not the end.
It is better than you strive more for excellence rather than gaze at amazement at your work.
For improvement, follow these steps:
- Optimizing page titles
According to Google page ranking…
It has been noticed that page titles have large importance upon the position that you get in Google search results.
You have to consider page titles equivalent to headlines. After all, that is what is shown on the search results repetitively. So:
While you are in the process of optimizing your page, you have to polish your brand image as well.
You can put in page titles like:
- Call to action
Once you get these minute things into the right track you are good to go!
- Optimize meta-descriptions
Most of you ignore meta-descriptions simply because of the fact that they have got no role to play in the banking business.
But What you don’t know is that meta-descriptions help in creating and influencing the message that your page contains. The better and vivid the meta-description, the more will be the number of clicks generated.
- Optimize page content
Next and one of the most crucial spaces is the page content!
It is true that you have shortlisted the keywords. But if you notice keenly, you will find that you have a lot more scope for experimenting with the keywords.
Whatever you do with your content, however much you twist and turn it, make sure that your content should be able to do two things:
- Make things easy for viewers to understand
- Influence your target group
Divide your entire content into three phases:
- Header tags
Not fill up the blank spaces with the necessary equipment and you are done!
Regarding the usage of keywords:
Put the keywords in such a way that they sound free-flowing and never forced!
In the case of images too, you can optimize the image name, alt text, and description.
And, the last thing that you want to do here is to write very mechanically and stuff too many keywords at a time.
- Optimize internal links
For internal links, you can begin with the basic navigation and then carry forward to the inclusion of various links in your content. This method further helps in two ways:
- Improves your SEO skill
- Leads the readers to wherever they want
So, next time you sit for polishing your site, do not forget these major elements.
Let’s hanker upon next with the local SEO section.
Local SEO is nothing but a sister branch of traditional SEO. Its primary aim is to help out with the rankings of the local businesses.
In this case, you have to keep your eye on two important factors:
- Google My Business
Let’s check what GMB has in store for you.
Google My Business or GMB is nothing but the business directory of Google.
Let me explain the working of it.
You have to inform GMB about the business that you run. Google will then push your business to make it visible in the Google maps.
Since it is a directory, you have to be very careful while providing information.
Things that you can include in your information are –
- Kind of business
- Working hours
- Contact details
- Address of official site
- Social media sites
So, I hope you can estimate the importance of GMB and what light it can throw upon your business.
Do not forget to use all the advantages that GMB offers you. Leave no stone unturned.
On the other hand, you get to know the public reviews about your site, answer to queries when asked by the users, and many more.
Next is the citation.
Citations are nothing but mentioning the name, address, and contact details of a local business.
Citations too can help you in two ways:
- Dig out more local businesses
- Leaves a mark on the local search rankings
If you want to look out for some important citation, just search with your keywords on Google and Bing.
Besides, If you want, you can also add your website to the local directories.
Lastly, authority building is something that you cannot ignore in SEO.
Well, this is a biased factor in SEO.
What you can do is to focus on links that will give you more value.