Case Studies Details

How we grew qualified leads 312% for a SaaS in six months.

A full-funnel rebuild — paid acquisition, conversion design and attribution — that turned a leaky pipeline into a predictable revenue engine.

Lumen.io

Healthcare SaaS - India

5.8×

99.9 %

Client Satisfaction Rate

16 Years+

In Digital Marketing

500+

Projects Finished

$968779763

Client’s Revenue

The 30-second snapshot.

We rebuilt the acquisition funnel end-to-end — paid campaigns, landing experience, attribution — and produced 4× more qualified leads at a 41% lower CPA within two quarters.

Metric

Before

After

Monthly leads

87

359 Cost per acquisition

$92

$54

Conversion rate

1.8%

5.4%

Monthly revenue

$18K

$72K

Meet Lumen.io — a clinic operations platform serving 1,200+ healthcare providers.

Healthcare SaaS

B2B Subscription

Healthcare SaaS

45 employees

India - UAE - SEA

Three pillars, one coherent system.

01

SEO Growth

Keyword mapping to bottom-funnel intent, technical foundation rebuild, content optimization and a deliberate internal-link architecture.

Keyword mapping

Technical SEO

Content refresh

Internal linking

02

Paid Media

Total Google Ads restructure with single-theme ad groups, dedicated retargeting tracks and tight audience segmentation by intent.

Account restructure

Search campaigns

Retargeting

Audience layering

03

Conversion Design

New landing pages built around a single promise, friction-free forms, layered social proof and CTA hierarchy validated by experiment.

Landing redesign

Form optimization

Social proof

CTA system

Traffic

Landing Page

Lead Capture

Nurture

Sales

What the new funnel actually looked like.

From paid creative to landing experience to the dashboards we optimized against — every surface was rebuilt from first principles.

LANDING PAGE · V3

Conversion rate 1.8% → 5.4%

ADS DASHBOARD

CTR +67% on winning creative

The numbers that changed the business.

6 months

312%

More qualified leads

6 months

−41%

Lower cost per acquisition

6 months

5.8×

Return on ad spend

6 months

242%

Traffic growth

Marketing metrics are nice. Business outcomes are the point.

+3 reps hired

−20%

3.0×

+50%

₹4 lakh a month into a leaky bucket.

Despite consistent spend across Google, Meta and SEO retainers, the client had no visibility into what was actually driving pipeline — and the pipeline itself was stalling.

Business Impact

Sales team was unable to forecast quarterly revenue. Two enterprise deals were lost to competitors purely on response-time.

High ad spend with disappointing returns

Sub-2% landing page conversion rates

Weak organic visibility on commercial intent

Targets we agreed on in week one.

+100%

Qualified leads

−20%

Cost per acquisition

3.0×

Return on ad spend

+50%

Pipeline revenue

They didn't sell us a campaign — they rebuilt our acquisition engine. Within months we had more qualified opportunities than our sales team could handle, and the data to know exactly why.

Arjun Mehta

What worked, and what didn't.

Intent-based keyword targeting outperformed broad-match by 4×

Landing page simplification beat A/B 'optimization' theatrics

Retargeting sequences drove 38% of total conversions

Mobile-first performance budget was the single biggest CRO lever

Frequently Asked Questions

Can digital marketing increase my brand’s online visibility in Mumbai?

Absolutely Yes. By leveraging local SEO, paid ads and social media campaigns targeting Mumbai audiences, you can ensure that your brand appears in relevant online searches, directories and platforms that increases awareness and positions your business as a visible authority in the area.

Why should I choose DigiDir as my digital marketing agency in Mumbai?

We offer customized digital marketing services in Mumbai backed by a team of local expertise, industry certifications, and proven ROI. We follow a strategic approach, creative plans, and transparent process at every step of marketing.

How do you price your digital marketing packages in Mumbai?

How Our packages are flexible enough to meet your specific business goals, scale, and industry. From startups to enterprise-level campaigns, we offer pricing that doesn’t compromise on quality. do you price your digital marketing packages in Mumbai?

How long will it take to see results from SEO services in Mumbai?

Typically, SEO results are visible within 3–6 months of consistent follow of the process. However, our everyday efforts with on-page, off-page, and local SEO ensure sustainable growth and improved visibility over time.

Can you help my local business with Local SEO Services in Mumbai?

Absolutely. We know how important it is to have your name in the local market. We specialize in local SEO services in Mumbai, optimizing your online presence on Google Maps, regional directories, and geo-targeted searches to attract customers in your local area.

Do you manage Google Ads for businesses across all industries?

Yes. From e-commerce to real estate, we provide Google Ads services in Mumbai tailored to your industry with a strong focus on ROI and lead quality. We make you visible on socials when related conversation pops-in.

Will I receive performance reports for my campaigns?

Yes, we provide detailed weekly and monthly reports outlining traffic, rankings, engagement, ad spend, and conversions — so you’re always in the loop.

What Are The Advantages Of Investing In Performance Marketing Services Offered In Mumbai?

Performance marketing offers measurable results for every rupee spent on advertising. We offer Performance Marketing Services in Mumbai that work to maximize ROI with data-backed Google Ads, social media, and display network campaigns. We manage conversions and ad spend while ensuring tangible business growth from your campaigns.

How do I get in touch with you for digital marketing in Mumbai?

Yes, the best way to get in touch is to mail us at info@digidir.com or connect on +91-9999340468.

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Marketplaces/Quick Commerce

Production

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Case Studies Details

How we grew qualified leads 312% for a SaaS in six months.

Lumen.io

Healthcare SaaS - India

5.8×

99.9 %

16 Years+

500+

$968779763

The 30-second snapshot.

Metric

Before

After

Monthly leads

87

359

Cost per acquisition

$92

$54

Conversion rate

1.8%

5.4%

Monthly revenue

$18K

$72K

Meet Lumen.io — a clinic operations platform serving 1,200+ healthcare providers.

Healthcare SaaS

Healthcare SaaS

B2B Subscription

Healthcare SaaS

45 employees

India - UAE - SEA

Three pillars, one coherent system.

01

SEO Growth

02

Paid Media

03

Conversion Design

Traffic

Landing Page

Lead Capture

Nurture

Sales

What the new funnel actually looked like.

LANDING PAGE · V3

ADS DASHBOARD

The numbers that changed the business.

6 months

312%

6 months

−41%

6 months

5.8×

6 months

242%

Marketing metrics are nice. Business outcomes are the point.

+3 reps hired

−20%

3.0×

+50%

₹4 lakh a month into a leaky bucket.

Business Impact

High ad spend with disappointing returns

Sub-2% landing page conversion rates

Weak organic visibility on commercial intent

Targets we agreed on in week one.