6 Ways Chatbots for Content Marketing: Facebook chatting, Whatsapp messaging is the future of marketing. According to a research, it is found that around billions of people make use of Whatsapp Messenger and Facebook Messenger every month for sending 17 billion photos and 20 billion messages to their friends, relatives, business professionals, and family.
Have you anytime happen to hear about Chatbots for content marketing? Yes. Another marketing opportunity comes with the advancement in communication technology, and chatbots are no exception. By combining automation and the conversational interface, the chatbot strategy encourages companies to reconsider the marketing channels and also consider implementing the social media marketing services for the conversations.
Chatbots for content marketing has become the most crucial part of digital communication throughout the mobile application interfaces, SEO services, web social media, and web.
The content marketers are rapidly growing fond of Chatbots for content marketing due to effortless, customer-centric, and fast-paced communication in various contexts. With the rising popularity of the chatbots, more and more brands have been embracing them.
Since the bots have changed on how, when, and where consumer interactions will take place, marketers need to build a robust conversational marketing strategy for ensuring that they are using this new channel towards its full potential. Chatbots are an exciting new way to engage potential customers to increase engagement, particularly for B2B businesses. Below are six explanations for this:
1) They Offer Unbeatable Facebook Ad ROI
People swipe through hundreds of Facebook ads every day, and your organization’s running Facebook ads is very likely to do so. The opportunity to replace static landing pages with interacting Facebook bots is one of the most revolutionary changes to Facebook ads in the last few years. When you send Facebook traffic to a website, you should expect a conversion rate of around 2-5 percent.
Through offering a 100 percent conversion rate, Chatbots will revamp your social media marketing strategy through your ads. That’s right; anyone who clicks from the ad to communicate with your bot becomes a contact you can send follow-up messages to in your database.
This doesn’t necessarily mean that everyone buys whatever you’re selling, but they’re going to become useful contacts you can point to. A Facebook ad usually does indeed have a call-to-action button that is clicked by a user to direct them to the website of a company. Occasionally, they’ll be taken to their Facebook page.
These are smart moves, of course, as companies want to drive traffic to their website to help attract visitors and turn them into customers. And it’s perfect for a content marketing strategy of a company because it instantly reveals its product and the content.
But often, they are not the most successful ways of promoting your quality content. When all these users click on the ad and are taken to your website, they will be lost forever if they do not make contact or buy your product right then and there. They cannot be remarketed to in any meaningful way because their contact information has not been saved.
The call-to-action buttons do something new with click-to-Messenger ads: they carry the user straight to a conversation with the chatbot you’ve created. It ensures you can communicate with the individual who has interacted with your ad and collect their contact information instantly. You can then email them back to Facebook, capitalizing on Facebook Messenger ads to improve the marketing strategy for content.
2) Chatbot Encourages The Users for Engaging with The Brand
Chatbots are giving you the chance to showcase the personality of your company. They can be naughty, friendly, and special. Through customizing the chatbot, you can provide users with what they expect, like an organic conversation. And if you’ve got unique brand equity to tell with an exciting story, that can be particularly beneficial.
Yet irrespective of the personality of your brand— whether it’s sweet, sassy, extreme, funny, or odd— the dialog should never be dull or repetitive. Experiment with different personalities and see what best suits the audience. Like any inbound practice, it is essential to test and continuously refine your approaches to reach the desired people and ensure that at the right time, you provide them with appropriate information.
3) Get High Engagement Rates
Most brands and businesses spend tons of money on their advertising campaigns but don’t get optimal results. Their advertisements are not interacting, or they are unable to communicate through those ads with their potential clients.
The click-to-messenger ads are great to drive interaction and help your marketing strategy for content. But there are many other ways to increase the level of communication, too.
Consider adding a Facebook bot autoresponder to your organic marketing on Facebook, for example. A bot that responds to comments on Facebook posts improves interaction both in your posts and in Messenger.
A comment guard on Facebook is simple: build a post about which people can interact and comment. They may even be asked to comment on the article. It can either be the riddle, a challenge, the webinar advertisement, everything that is going to get people engaged enough here to comment.
Instead, after the comment, the Facebook bot you set up will autoreply send them a message. So if you’re setting up a webinar post, it can say something like “vote here for your free ticket.” Instead, once the user comments, the chatbot auto-responder – or the comment guard – can send them a message about their free tickets.
4) Personalized Automation of Content
Intelligent chatbots depending on consumer knowledge research, customer expectations, customer behavior patterns, market data, and several factors will make genuinely informed decisions to create content that is more likely to gain traction.
When a chatbot recommends content based on earlier customer contact, purchasing background, and purchase patterns that are specifically linked to individual customers, this can drive better customer experience and traction.
5) Communication with Website Traffic
Chatbots play a significant role in daily and steady Chatbot interaction in the communication and engagement of website traffic. First of all, it allows website management and back-office saving a hell lot of time by starting a conversation with the website traffic. In fact, by having Chatbot-driven interaction, you are reducing the chance of leaving unanswered customer requests and questions.
Consumers are more impatient than ever these days, and that’s why the study says 57 percent of consumers prefer live chat. A Chatbot designed to answer customer questions based on individual criteria and contexts would seem to be an ideal solution.
6) Fewer Efforts for Your Team Members
There’s nothing better than ending your workday and being able to focus on other things, regardless of what that means to you. Do you want time hitting the gym? Would you like to hit a happy hour with colleagues? Maybe you want some extra time to invest in gratitude for the employees?
If that sounds like you, then your content marketing plan will certainly use social media marketing helpers and chatbots. With the help of previous suggestions, one can automate the substantial portion of the marketing strategy for the content every day, weekly, and monthly, all while attracting more leads and increasing company revenue.
You will not have to spend some extra money on the projects, so that money can go to boost the happiness of the employees.
It’s somewhat surprising how chatbots have invaded digital interfaces for business brands. Chatbots have developed into intelligent communicators and interlocutors within a period of the past few years to make customers happy. Stay tuned with us to know more about Chatbots for content marketing.