On-Page SEO Checklist You Cannot Ignore In 2023

When talking about the on-page SEO checklist, it is regarding all the mandatory facets of on-site optimization to achieve a decent rank on Google, running a lot of traffic. In this article, we’ll be telling you guys some most critical quirks about on-page SEO starting from beginner to expert advice. In addition, today you will learn here about what is on-page SEO optimization, its factors, techniques, and also how to rank on google by improving your on-page SEO Step by step.


However, on-page SEO is an On-Site enactment that enhances various factors including Dwell Time, User Experience, Searches the Internet, loading speed of the page, Bounce Rate, and the rate generated by clicking on the page ( Click Through Page). Before landing on the On-Page SEO checklist let’s discuss the important activities in the SEO. Check out the below-mentioned some of the important tips of On-page SEO.


What Is The Importance Of The On-Page Seo?


As you know On-page SEO doesn’t cost you a single penny, which means it is free. People usually devour a huge amount of money for getting or building links but, On-page SEO is all that you can simply do by yourself. If you have once managed to make it the best then, you will surely never require to spend any amount in future. Also if you are not sure if the SEO strategy is completely safe or not then, don’t worry about it as it is completely prudent and white Hat!


On-page benefits are not only limited to the negligible cost but help in ranking your website, and more or less it will enable the website to get noticed and crawled on the SEO bots. It also boosts up organic traffic and increases earning potential. Most importantly on-page SEO fastens the speed of your website, although it is more easily managed when compared with off-page SEO. In addition, it is the best strategy for getting local visibility and reach.


Importance Of The On-Page Seo


However, On-page SEO is a promising strategy when compared to other SEO strategies, in case you are not spamming the keywords. Moreover, if you want to be secured 100% and accumulate effectively and efficiently, the one and the best solution is to concentrate on On-Page SEO with developing high-quality content.


Check Out The SEO Checklist In 2021 – A Complete Guide


After reading the above information now you are aware of how important it is to get your website optimized by SEO. Nonetheless, if you don’t follow all the necessary SEO techniques it will not give you efficient results which includes attracting quality traffic, offers impressive ROI, improves credibility and trust of the users, reaches to the mass audience,  and it will provide you with the ability to leave behind your competitors and win the race.  Also, there are a lot of essential elements that have to be considered and at the same time, it is quite tough to remember all of them at once. Therefore, to simplify your task we have come up with an on-Page Seo checklist that includes all the tips to be followed step by step.



Your title is the most important tool of on-page SEO. It is showcased at the top of your page that plays a huge role in attracting the user’s attention by increasing the page’s click-through rate ( CTR). In case your title is not attractive or easy to read then the user will not choose to read your article. Also, keep in mind your title is important for the crawlers as well. So it must be to the point. However, note this point that your title and H1 should not be the same but should be related to each other.



The URL of your website must be clear and quick which means avoid using any random numbers or alphabets. As you know it is beneficial to put the keywords in the title, the same goes with the URL. The one common mistake that most people make is adding a particular year to your URL. It is advisable not to use the year in the URL if you would want to make your content last for longer. However, the same is not applicable if the content is suitable for a particular year only. For example Horrific incidents of 2021. ( the same content cannot be considered for the next year)


Image Optimization

Putting images is a decent way to make your webpage more appealing and pleasant. But, in some cases, images can low down the speed of your website. However, adding optimized images will add more value to your website in terms of SEO with more additional benefits like better user experience, more ranking opportunities, etc. keep the images relevant to the content and also use descriptive titles along with it.



To get you a good search engine ranking, the length of the content for your blogs or posts plays an important role. However, the length of content or the number of words of your post would vary from industry to industry.

For example, industries like:-

  • news, fashion, technology, food, and healthcare require around 1200+ words.
  • Manufacturing, retail, and sales industries require 1500+ words.


Also, the data has shown that content sites of more than 2000-3000 words get more engagement and better ranking when compared to those who have comparatively lesser content length. Apart from the number of words, content length also defines:-

  • engagement rate
  • bounce rate
  • session time
  • other critical factors

Hence, the length of the content on your webpage is a vital on-page SEO checklist.


Readability and text visibility

Another very important factor of an on-page SEO checklist is easy to read and understand the content. You should choose a font that is easy to read and makes your content look more readable and attractive. If your text is difficult to read or has used high vocab then, your content will not be user-friendly. As a result, there will be higher chances for the content and the website to get less session time, good results, and fewer loyal customers.


Avoid using passive choice

The essence of using active voice is often not given due consideration. If your content is written in an active choice, it indicates clearer, strong, and sound content. On the other hand, the use of passive voice is considered to be subtler and weaker. Although it’s fancy, at times, to use passive voice in the content, when it is used in the interrogative form in blogs, it is a negative sign for the same. Hence, you should try to keep your content more in the active voice only.


Sentence length

Sentence Length is a neglected yet essential on-page SEO checklist. Google ranking considers the length of sentences an important factor. Those sentences which have more than 20 words are hard to read and connect. Thus, to make your text look simple and elegant use short sentences. Keep the length to only 1 or 2 lines.


Transition words

You must be aware of what transition words are. The transition words include words like, are- and, but, so, because furthermore, and the like. These are generally used to connect sentences and paragraphs or phrases. Thus, you shall make proper use of transition words to increase the readability of the text. The transition words in all establish a relationship between the content and the thoughts and ideas.


Synonyms and LSI keywords

LSI keywords stand for Latent Semantic Indexing, which refers to those phrases or words that enable Google to interpret the overall content of the webpage. Usage of LSI keywords boosts your content and enables higher reach.

Likely, synonyms are often considered to have the same impact as the LSI keywords. They are the substitute words of the LSI keywords. However, not all synonyms can be used in place of LSI keywords. Thus, you must do a proper analysis on the google searches regarding the content of your webpage and figure out the major LSI keywords


Mobile Friendliness

Mobile Friendliness is a much neglected yet one of the most important factors for SEO. Mobile-friendly SEO focuses on optimizing your website for the proper functionality on mobile. Since people can’t move around with their desktops everywhere, they do the majority of the transactions via their mobile phones. Thus, you must offer a user-friendly mobile version website for a positive and satisfactory user experience.


Secure the website with HTTPS.

HTTPS is an internet protocol for securing the privacy of the users with any website. It protects the confidentiality of data between the user and the site. When users visit your website, they put full trust in the webpage, so it is your responsibility to provide them with a secure and private online experience. when using a website. In addition, you should also take a verified certificate for the same to enable higher integrity and authentication.



Use Schema Markup

Schema Markup is the latest evolution to SEO. It is a type of code that is placed within your site for boosting the representation in the google results. It facilitates the understanding of your content enabling an increase in traffic. In simple terms, Google uses the schema markup to enable URLs to interpret the actual meaning much faster.  For executing this, you can take help from a Digital or SEO expert.


Density of keywords

Keyword density refers to the number of times the keywords are used in the content. There is no standard number for the density of keywords as it varies depending upon the length of content. To be more particular, the content of more than 1000 words shall contain at least five keywords, and likely the content of about 2000 words shall have at least eight keywords. Thus, if you abide by the rules of the density of keywords, it will optimize your content more efficiently. To make it more specific there are certain places where you must use the keywords which include the title tag, first 100 words of the article, H1, H2, or H3 ( if possible).


Tite Tags

Title tags are another most important element for SEO. The two crucial reasons for the title tags are the placement of keywords and the organic click-through rate. An attractive page title compels people to click and get access to read the article. Moreover, the organic click-through rate is a search engine ranking factor plus a user experience signal.  Thus, Google tracks the best-performing content on the internet.


Featured Snippet SEO

The biggest weapon for maximizing the click-through rate ( CTR) is the featured snippets and it appears as in the Google search results. Whereas, it can be in the list format, table, etc to answer all the queries of the users. As it is the most relevant and useful SERF opportunity. The bits of text at the top of the informational searches on google can bring massive attention of users to your website while giving a tough battle to the competitors.


Crawl Error

Crawl error ensues when a search engine fails to visit your website. While crawling, the search engine tries to get access to all the pages of your website with a bot. The bot is assigned the task of crawling each page and indexing the content for Google users. Therefore, to avoid crawl errors it is important to keep checking your website and track the maintenance records.


Fix the orphan pages

Wondering what orphan pages are? Well, they are referred to those pages which can not be reached by the users and search engines. As they are not even indexed and have any internal links, as a result, they are not even presented on your sitemap. This is the central reason why you should find and fix these pages as soon as possible to avoid any

type of severe issues.


Delete Zombies pages

Zombies pages are the “dead pages” showcased on your website that don’t generate any traffic or revenue. More often these pages do not have any type of kinks, nor any internal or external links. By mistake, if any of your users visit the zombie page then, they might bounce back and leave the site immediately.


The effective solution to deal with these types of issues is to delete the zombie or dead pages. Therefore, this will help in boosting your website.


Update the old content on your website

Google always chooses fresh and new content over the outdated content on your website. As the search engine works to provide the best of all to their users, they need the latest and updated content only. So, it is advisable to keep on updating your content otherwise it will traffic generated through organic searches.


External links ( Outbound links)

An outbound link is a link that is tied with pages of several other domains. If there is an outbound link associated with a high authority page, it will always confide to Google and other search engines loaded up with information Also, make sure not to compel 100% external links because it will boost the bounce rate and curtail the time spent by the users on your site.


Inbound Link or Internal Link

An inbound link helps you to pertain the pages and these links are those types of internal links which allow connecting the pages particularly falling to the same domain. If you’ll put the links from a higher authority then it will help to boost your website on search engines for example Wikipedia, as it always results in the topmost, therefore it is an accurate instance of inbound links.


Keywords cannibalization

You might be aware of the term keyword cannibalization if you ever tried to rank several web pages with similar keywords. It is highly recommended not to do it ever again, as it will negatively affect your website. If you do this, you will lose out on traffic, organic traffic, relinquish keyword ranking, and most importantly you’ll not be able to rank on the search engine’s first page.



On the – page, SEO is the most important aspect for getting your website ranked on Google. Search engine rankings are dependent on various elements, and if you miss out on any of the ones, it can cause a severe effect on your website in terms of search engine rankings. Sometimes it is difficult to keep in mind all the minor steps and detailings in terms of ranking. To simplify your task follow the above on-page SEO checklist thoroughly.