Google E-A-T Score is indeed the acronym used as the structure by Google as well as an SEO services for deciding which web pages or websites demonstrate the expertise, knowledge, authoritativeness, and trustworthiness on a given topic. Sites with high E-A-T ratings are the ones that communicate expertise on the issues requiring accuracy, authority via quality content, and credible awards, including trust via a positive reputation and protection.
In 2020, setting up and developing your experience, authority, and trustworthiness–better known as E-A-T in Google’s quality guidelines–will remain a key theme. The full form of EAT is Expertise Authority and Trust.
Google EAT score is part of the Google EAT guidelines on Quality Rater (QRG), which are used for quality evaluation of all search results for different queries. By principle, the lower the content ranks, the higher the quality ranking. Although the Google E-A-T score is purely hypothetical and has no direct impact on search results, this input from quality raters is used to refine a Google EAT algorithm update and also understand how the changes are being performed.
Therefore, what better way to understand how Google defines “price” than by taking the quality rater’s mentality–and analyzing content in the QRG’s way that Google instructs it?
When determining whether a page on your website contains high or low EAT content, you need to ask yourself the below queries:
Expertise: Which kind of expertise is necessary for the page to achieve its function well?
Authority: How reliable is the content published by the author and the website?
Trust: How trustworthy is this knowledge published on the website?
Below are some of the crucial ingredients in E-A-T production recette:
Although the guidelines for search quality are written for Google’s quality raters rather than the Google EAT algorithm itself, they also help to understand where Google is going in the short term. One cannot write authoritative content and expect it to rank in 2020–going forward, for your content marketing to succeed, you need to be an expert on a given subject.
The goal is to build the core theme expertise of your brand until you’re known as the go-to source of information about that topic–that’s the level of expertise that Google is looking for to power its findings.
Although building up the level of expertise is not an easy feat, there’s no better time to improve high-quality content craftsmanship, which boosts your Google EAT score.
Your Money or Your Life (YMYL) content is the type of information that could directly impact the reader’s happiness, health, protection, or financial stability if delivered inaccurately, untruthfully, or disappointingly.
In other terms, for that type of content, the stakes are high. If you are ranking YMYL pages with lousy advice or inadequate information, that might affect the lives and livelihood of people. Google takes the material very seriously.
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