Effective Digital Marketing Strategies: Technology continues to progress at such a rapid pace, so all of these trends are targeted at technology. But there is also a push back against both the increased digitalization and the automation of brand-consumer interactions, and a willingness to make advertising more mortal again.
You have to keep up with the trends, to keep up with your rivals. Take some time to reflect on the effect of technology on your company, and how you can profit from it. What platforms, the techniques, or the digital marketing strategies would you use? There are ways that you can streamline the operations? Enhance customer support and company experience? Optimize the acquisition of leads? Really, what tools do you need? What is nothing but fluff and needless overhead?
Critical analysis will help you identify what to invest in now, what to cut, and where to shift the business in the future. Don’t be left behind and keeps the status quo going. If you engage customers proactively in new ways and retain them through outstanding experiences, your business will grow.
That being said, we want to share the best digital marketing strategies by 2020 that you should be watching for:
1) Many brands make use of some private messaging apps for direct connection
When 2020 progresses, several businesses will begin to shift their attention to how private messaging apps can be best used. Smartphone apps such as WhatsApp, Viber, and WeChat have already become massively popular. Instead of using emails, cutting edge companies are taking advantage of both separate apps and private messaging groups.
Major brands are already conducting trials to monetize the messaging apps, and the customers will be able to charge for the products directly via messaging apps soon enough. It will be much easier to send and receive money.
Some applications such as WeChat Pay have already made significant progress in making payment online easier; users of WeChat, Venmo, and PayPal are already getting used to using these types of apps to transfer money to their peers.
2) Advertising Targeting Improves
Companies are using digital ads for marketing their products, or have you ever found an online ad that was annoying or had little to do with you? The online consumers tend to ignore these Google Adword, and they can also end up hating the product and do everything they can to be away from the brand.
Forbes magazine notes that 49% of people would ignore unrelated advertisements or products that tend to flood people with their meaningless advertising because of this overwhelming digital connection. Yet people, on the other hand, love the great stuff.
If your brand sends regularly personalized messages, then by buying a product, 36% will respond.
Most businesses are aware of this development and are planning accordingly already. And we’re forecasting right now that most advertisers will reach realistic audiences by the year 2020, so consumers will only see (and respond to) hyper-relevant ads.
3) Consumers Look for Transparency
Research suggests that businesses that produce transparent and easy-to-digest information are likely to retain 94% of their customers.
Yet how you treat the private data of a customer is essential. The GDPR policy was enforced more actively in 2018 to ensure companies are handling customer data transparently.
It means that more emphasis would be placed on this in the future; companies will need to be fully transparent about what sort of information is being shared to promote their products.
Tips for improving the transparency
- Establish the core values of your company.
- See to that your only goal isn’t selling.
- Introduce yourself to your customers and be open to them.
- Respond immediately to the raised queries of the customers.
4) Focus on Customer Retention
Organizations will also continue to divert their attention from acquiring new customers to maintaining existing ones in the years ahead.
Many companies understand that keeping existing customers satisfied requires less time and will funnel more energy into the middle and last phases of the purchaser’s journey: better data collection and market segmentation focusing help to save costs.
Retaining customers helps to increase sales, as they want to tell their friends and send you recommendations when you maintain your existing customers. Similarly, loyal customers are likely to be more direct and honest about any issues or problems with you, allowing you to enhance the image.
5) The Chatbots
Most of the companies would continue to use a chatbot, they are robust software programs that communicate with visitors to the website and with clients. Chatbots interact with people who visit the web normally and can answer their questions in real-time.
Chatbots use either verbal communications or chat windows to help web users find what they want.
While it can be expensive to hire a person to track and connect with visitors on your website, chatbots save costs by answering common questions on your behalf. And consequently, customers tend to appreciate the personalized service and get fast answers to their questions.
Benefits of using Chatbots
- Time-Saving – Unlike humans, a chatbot can reply to all sorts of questions quickly. And timely answers mean customers can make decisions more quickly.
- Good Humor – A chatbot never gets moody. You’ll never hear the customers complain that they are turned away. They are objective, straightforward and informative- all the attributes that make the clients feel confident.
- Customer Satisfaction – Like humans, the chatbot needs no rest time. Whenever the customer wants details, they are right at their fingertips. And as the chatbot reacts more correctly, so will the sales conversion rates.
If you’re running a business, learning about current marketing trends is crucial, and being able to stay on top of where digital marketing strategies are going in the future. You need to follow proper social media and content marketing strategies.