Before diving deep into the subject, let’s understand what a chatbot is? Well, derived from the words Chat and Bot, this is intelligent, or you can say an advanced conversational agent that can interact with humans.
Now let’s discuss why such bots are so crucial for every business and what kind of benefits they can offer? It has been observed that most of the businesses are dealing with KPIs- Key Performance Indicators. To enhance profitability, every business needs to boost its measurable values that can show the performance of the company. So, if you have some Small Business ideas and want to make them successful, then you need to find some efficient way to improve your KPIs. And one of the best ways to do this is chatbots. It will be fun to learn about the benefits of such bots and how they can help you with your Small Business ideas. So, let’s get started with it.
Understanding the Benefits of using a Chatbot
1. Keeps up your small business and running
Your employees can only work for 5 to 8 hours a day. However, a bot can work 24 hours. Are you running your small business 24×7, but couldn’t fulfill your Small Business ideas just because of the upfront cost? Well, this is understandable. If you run extra shifts means, you will have to do more hiring and retaining more human resources. But, a chatbot can take away all the apprehensions. The bot can effectively serve your stakeholders as well as the customers.
2. Talking bot can excite the customers
Robert Half said, “When the customer comes first, the customer will last.” A recent survey proved that around 45 percent of United States consumers prefer talking bot to a human when it comes to Customer Service. This clearly shows that you can excite your customers by employing talking bots. Give it a try now and watch the results.
3. Greatly reduces the operational costs
As per a survey, approximately 265 billion customer support tasks are made yearly. This can cost up to USD 2 trillion. However, this cost can be reduced by using AI and advanced chatbots. It has been proved that employing a talking bot or virtual agents can help every business to save around 30 to 40 percent. They provide better customer supports and solve customer queries, freeing customer executives to deal with complex customer queries.
4. Offers consistent answers
Talking bot can prevent errors that can be caused by a human, for example, forgetting information or typing errors. Based on the asked questions, the bot will offer the right answer and consistent response. The latest technology has made them more efficient for this. You can enjoy the benefits of NLP.
5. Boosts customer interaction
Indeed, humans can’t communicate with thousands of people simultaneously, but a talking bot can. Many businesses run Facebook Marketing, but they fail to get the desired result owing to the lack of interaction. Using a bot, this particular issue can be avoided. The bot can be integrated into Facebook Messenger to maintain a 24×7 interaction session. You can even incorporate some unique Social Media Tips for better social media marketing.
6. The alternate channel of sales
There is nothing to get astonished with it. A chatbot can sell the products. The reason is they remain online 24×7. Just use your Small Business ideas along with taking bots, and your business can leverage the opportunities to sell your business products.
7. Better work automation
It is a fact that humans can be less productive when it comes to dealing with some recurring works. People can get bored working on the same thing repeatedly. Talking bot helps automate your business tasks or your Small Business ideas, which are to be done again and again. This is a perfect business growth hacker.
8. Personalized experience
Personalization can create a positive effect on your business’s click-through rate (CTR). You can aim your target audience with better personalization. Using an attractive-taking bot interface and unique design, you can enhance the bot’s efficiency and can enjoy better customer acquisition.
9. Improves business promoters
In this competitive world, NPS- Net Promoter Score is an essential thing for thriving. NPS evaluates a customer’s satisfaction and connects them with the growth of your business revenue. It analyses a customer’s loyalty and sentiment. Then make them recommend your business to their family and friends. For better NPS, you can use a chatbot.
10. Can change the nature of product and service marketing
A Chatbot can change the nature of marketing and can develop better customer service plans. They do this by tracking customer interest and behavior. They analyze the inputs and then push the most relevant notification based on people’s interests.
There is no doubt that such bots are an exciting trend for every business, which can extend the brand value. You might have some innovative Small Business ideas, but you need something that can help you in promoting your business. Remember that customers also want new solutions, and if you can give them that, then you are ready to rule the market. So, go on, try out talking bots now and grow your business using your unique Small Business ideas.