While creating the content to boost your website performances, you always have to select the best. It is a little tough to decide the types of content and ideas that support website great performances. In the current scenario, powerful content is the most effective and attractive way to improve user behaviour. Content is the first thing that comes to mind when we plan SEO strategies, Social Media Marketing or Google Ads, or content publishing activities on any social media platform. Also, it depends upon the content’s nature, which can increase your website’s lead and sales. Content can be in the form of text, visuals (images, videos), audio.
Content marketing is one of the most efficient and cost-effective techniques for increasing a website’s traffic. It provides more conversions through websites at reasonable expenses. However, it has some issues to note and consider. Whether you are the website owner or a specialized digital marketer, you have to be very clear with all the latest content marketing strategies by keeping users’ behaviour in mind.
While writing content to be published on websites/ blogs, you must keep SEO Checklist in mind.
Types of Content Supporting User Engagement and Website Traffic
Without accurate knowledge, you can face several problems in boosting website traffic and improving user behaviour. It would be easier if you’re clear who your audience has enough idea about the nature of content that assures boosting overall business performances. So, we are here to offer you the best methods and ideas of content marketing that teach you “how to increase website traffic?” and keep targeted readers engaged with the content. This article will help you to boost website traffic and enhance user engagements.
In comparison with earlier times, there have been many innovations and users’ behaviour is also not the same as the content as earlier. You might have heard “Content is King in Digital marketing”. That’s a 100% correct statement. Without content, you cannot communicate with users. And if the content is engaging and solves the user’s problem, then here is a win-win situation. The reader can be a fan of your thoughts shared by you.
Along with website traffic and user behaviour, content can also enhance the conversion rate and search engine optimization.
Contents can now be created into several forms such as video, visual, and audio as well. It is amazing to know that these content types are way more beneficial than textual content. Also, it brings more engagements and fascinates the users on your websites. However, contents having the following advantages can support user engagements and website traffic:
- Evergreen content
- The purpose of the content is visible to the users
- Possess efficient SEO techniques
- Attractive enough to grab user’s attention
- Well audited contents
- Content with persuasive visuals
- Relevant and trustworthy contents
10 Most Famous Content Types that Increase Website Traffic and Build Trust
Contents are the most powerful tools to build up website traffic as it builds trust among the users. Individual types of content will not completely fulfill all user’s requirements. Thus, it increases the need for using the distinct natures of content on a website. So, here are the 10 best contents formats that you can add up on your websites.
1. Blog Posts
Blog posts are the first content formats in our list that helps in answering the question “how to increase website traffic and drive relevant users to website”. Most people consider it the most effective technique of content marketing and for some, it’s not working. These contents help create more leads in comparison to advertisements and other promotions. Being a perfect tool for SEO, it supports driving huge traffics on your websites. Some of the most essential advantages of using blog posts are as follows:
- Enhances the chances of finding through organic search results
- Users may click on your blog pages by typing search queries on google. If similar keywords are available to your blog and you have optimized your blog properly.
- Generates authoritative content in your forte
- Guest blogging supports backlinks and generates a buildup profile
- Amplifies the brand
- Supports other content formats
Infographics are basically the graphical depiction of delivering information and graphic. It helps the publishers to represent their relevant data in an interesting and eye-catching visual form. Along with grabbing attention, it also offers the relevant and necessary data in an easy format. Users can easily get to understand the visual information, and thus infographics support traffic and engagements like views and shares.
Undoubtedly, you have to make creative infographics to seek users’ attention. Make sure you add all the significant data to build shareable and linkable content. Use necessary headlines and blogs to highlight your infographics and make them more efficient.
Another best type of content in the bucket that boosts the user engagement of your website is Podcast. Currently, the podcasting formats are the most popular nature of content that delivers relevant information to the audiences. People mostly prefer podcasts, and some latest studies have proclaimed that it helps several websites boost their traffic also.
With easy creation, podcasts prove to be an interactive method to engage an audience and deliver information. The audio formats make it a convenient method as your audience can listen to it from anywhere they are. Recording software and a microphone are all you need to start an audio podcast.
Adding videos to your content marketing strategies can build up effective behaviour among the users. This is an interactive medium that offers attractive content and data to the audience. You can also get fascinating mediums to share the video contents that generate more views and shares. Video content is increasing on channels like Youtube, Tiktok, Instagram reels, and other channels day by day. By keeping trends and users’ interests in mind, you can’t afford to miss video content marketing strategies.
Thus, your content can easily be visible to your targeted audiences and boosts up the website traffic. Some of the effective video types contents that enhance user behaviour are as follows:
- Explainer videos as an introduction of your website and business
- Tutorials to use your products and services
- Videos that display several types of products and services and makes the audience aware.
5. Case Studies
Another best type of content marketing strategy to boost website traffic and enhance user behaviour are case studies. It is an effective content format for businesses to grow and expand. Through case studies, your audiences get to know about skills, past experience and attract opportunities. Case studies offer the following others important features as well:
- Competitive benefits
- Your current growth and achievements
- Explains Objectives, challenges, proposed solutions of a particular task
- Generating precise contents as per your niche
- Creates authority and trust among the audiences
6. Product Reviews
Product Reviews are another content marketing strategy that helps. Businesses engaged in dealing with tangible products and services find this format suitable. You can easily create product review content for your product and makes comparisons with other brands.
However, it is necessary to offer honest and relevant reviews to build audiences trust to generate more website traffic. Mention both the positive and negative points about your product to deliver relevant information to the users. This can add to trust-building and healthy relations with your audiences.
7. Reports or White Papers
Another content form that appears in our list is Reports which are also known as white papers. These types of content engage more readers, as the Forbes reports declares, the reports or white papers are mostly shareable contents among the business to business (B2B) dealers. So, adding reports in your business can help you engage more with audiences, which boosts the website traffic.
8. Original Data and Research
As original data and researches share factual and relevant information, it enhances a trustworthy relationship with audiences. In comparison to other content forms, the researchers are the best types of content creators who share informative content by their research. This is due to the trust and beliefs the original data creates among the audiences on your website.
These contents offer a kind of number list that depicts reasons, types, secrets, etc.
For example, “15 most important things to carry while travelling to Goa.” This kind of content that delivers a list-type format attracts audiences more and enhances websites performances.
Last but not least, presentation types of content also drive traffic and engagements on the websites. PPT slides grabs attention as it includes a few videos and infographics to engage the audiences. Slide shares and PPT enhance user behaviour and improve the websites traffic every month.
How to pick up Suitable Content for the website?
Although there are several types of content strategies that can be used to boost website traffic, they can sometimes confuse you. The only thing you need to consider while selecting the best content for your website is your audience. Website performances depend on user behaviour and engagements.
So, while selecting any different type of content for your website, ensure that you offer the relevant information. Along with the audiences, you have to stand according to their needs and requirement as well. In short, audiences and their needs are the important factors that boost website traffic. Thus, select the contents nature accordingly to build more trust and engagement from your users.
Always try to avoid publishing statements if you’re not sure about that topic. Wrong information can mislead users.
It is important to use relevant and accurate content formats if you deal in health or educational sectors.
Bonus: Do not forget to do proper keyword research before writing content if the content needs to go live on the web. This will increase the chances of your web pages increasing visibility on Google and other search engines.
If you have more content strategies in mind, feel free to share with other readers in comment section.